Fodder and Animal Protection Enterprises Build the New Mode of Industrial Development
With accelerating transformation of traditional sales mode in fodder enterprises, a circumstance of “retrograding on the ascending slope” has appeared. At present, any scale-based pig farm development (family farm feeding and cultivation integrated building), key account public marketing, or free-range mode and managed mode cannot be realized without plat-form resources, diversified service and lean technology. Many fodder enterprises are looking for breakthrough points and seeking new methods and strategies; many other fodder enterprises are conducting diversified operation and add more contents about industry chain operation with a view to adapting market variation, satisfying customers’ needs, and seeking for survival or running better in the shuffle knock-out competition.
However, encountered with continuous upgrade of market customers, their needs are not limited to those for individual product. Many fodder enterprises are actually encountered with the circumstance of “retrograding on the ascending slope”, and they cannot provide customers with professional services which have higher technological content and higher time-efficiency and better solve customers’ problems. They are looking around in the puzzles.
Animal protection enterprises are also feeling a chill in the air. As we all know, more than 1600 animal protection enterprises are faced with the elimination and trap throughout the country, and many animal protection enterprises have implemented the change as the lightning ahead of others. However, most animal protection enterprises are struggling and faced with competition, change and trap, which are the status quo and challenges for them. Through large-scale survey of the animal protection market in this year, I found that the products, market, customers and layout of the animal protection enterprises need to make adjustments to adapt to more market changes and customer needs. If animal protection enterprises do not innovate their marketing modes but keep their style, i.e. walking through streets and seeking opportunity marketing and implementing price war, they would find themselves in a dead end soon.
It is not difficult to understand the combination of “fodder and animal protection enterprises”. As the saying goes, everyone has his/her special skills. When we focus on one thing and give it sufficient concentration and development, we would get the result which is closest to the best. Instead, if we disperse our concentration to many things, we would achieve less desirable results. With more than ten years in the agriculture and farming, I have seen that many fodder enterprises are trying to implement a couple of operation modes by seeking diversified profit and cross-industry development. As a result, less has achieved succeeded. Those more concentrated enterprises which focus on one-dimensional development and stick to their style tend to stand out in the industrial development.
Current development of the cooperative is a state-of-the-art development in many areas that adapt to market changes, industrial restructuring and livelihood development. Many large fodder enterprises are trying their best to explore the market with the platform of the cooperative. The cooperative is becoming popular throughout the country. During this process, the building of the cooperative’s resources platform is associated with sustainable development and longstanding vitality of the cooperative, and therefore is regarded as the top priority in many enterprises.
Fodder, animal protection and veterinary drugs are closely linked during the cultivation process itself. In the past days, we have attended numerous large or small product promotion conferences, empirical publicity conferences and technical lectures. However, we find that these conferences for fodder enterprises are held by fodder enterprises while those for animal protection enterprises are held by animal protection enterprises. We seldom find that fodder enterprises and animal protection enterprises jointly hold the conferences and they rarely seek joint development.
Currently, there are two states of the industry that we need to pay great attention to:
Fodder enterprises find it more and more difficult to develop and import talents during their development, especially technical service teachers. Teachers that comply with industrial standards and can provide a series of related services, such as healthcare, diagnosis and treatment are rare human resources.
Animal protection enterprises are always seeking the breakthrough. Though they have professional technical talents and systematic service teams, they find that there are less and less operation outlets for animal protection products, and dealers of animal protection products have much weaker customer resources, more and more deficient information about end users, thus making the market development subject to limitations!
According to our analysis on the status quo of both industries, we find that the cooperation between fodder enterprises and animal protection enterprises are reflected in the complementary issues in a real manner. Both types of enterprises have embodied their professionalism in different areas and may be combined and complementary to each other in the dimension of market operation.
We need to combine resource power at the terminal of fodder enterprises and powerful capability in technical service of animal protection enterprises; combine the large outlet layout of fodder enterprises and sophisticated service mode of animal protection enterprises; and combine advantageous frontline staff of fodder enterprises and professional service team of animal protection enterprises. Thus, we may concentrate on building a target market and area. let’s imagine what would be.
We would rather discuss the increased efficiencybrought by joint operation of both fodder enterprises and animal protection enterprises than imagine the result. Fodder enterprises have solved the issues regarding service terminal and increased technical innovation to the greatest extent, and also solved and improved the issues regarding product value-added and customer needs. Animal protection enterprises solved such issues regarding customer resource diversification, channel network penetration terminal, service sink, brand setup and market word-of-mouth to the greatest extent. Therefore, close cooperation is linked to the vitality of both sectors for sustained development!
As a high-efficiency platform for resource integration, the cooperative offers a rapid and convenient cooperation space for both fodder enterprises and animal protection enterprises. The industry where we operate needs careful thinking from traditional market mode of three points and one line, to resource complement, and to combined marketing state of shared platform. Next, how can we realize the breakthrough, seek new point of growth, and seek more breaking points.
There is no absolute or inevitability, especially in the agriculture and farming. Since the market is changing, the enterprises are transforming, customers are upgrading, the key direction of breakthrough is to sufficiently adapt to the market changes, make continuous innovation and satisfy the customers’ needs. Traditional marketing mode is usually for the purpose of selling the products, but every section in the cultivation needs to be concentrated and penetrated. Otherwise, we would not grasp the mind of current customers.
Below is three normal cooperation forms for fodder enterprises and animal protection enterprises for your reference:
Product and technology import mode
For fodder enterprises, terminal customer resources are enriched and diversified, and majority users show strong needs for technology. Therefore, systematic technical services of animal protection enterprises are very helpful for fodder enterprises. Products of animal protection enterprises may also reflect their greatest product values at the terminal and increase the added value of fodder products. Fodder enterprises, animal protection enterprises and end customers may benefit from such cooperation.
Cooperation conference joint mode
Fodder enterprises hold large customer conferences annually, so do animal protection enterprises. Such conferences are featured by huge conference expenditure, not so all-round contents, and single coverage. If fodder enterprises and animal protection enterprises jointly hold conferences, thus improving the conference quality; such conferences are about cultivation technology, animal healthcare, nutrition scheme, treatment plan, feeding mode, empirical cases and service items, etc. Such conferences may better create an atmosphere of continuous thinking and systematic understanding for users, and allow the advanced idea regarding the entire process of product and cultivation to be presented in front of customers. Two conferences, if held once, may reduce the conference cost to the greatest extent, increase the customer base, expand the audience coverage, and maximize the popularity of the enterprises.
Cooperative co-building mode
More and more cooperatives established by fodder enterprises and animal protection enterprises are seen throughout China. As an integrated platform and an energy body giving full play to resource advantages, the cooperative may offer a cooperation opportunity for many fodder enterprises and animal protection enterprises with a view to co-existence and common prosperity. There are many successful cases of which the core is mutual trust and understanding; clear responsibility and labor division; value creation and embodiment; complementary and strengthened resources; reasonable profit and distribution. We believe that such cooperation will get deeper and more regulated soon.
Joint development of fodder enterprises and animal protection enterprises is not a concept but an action; not a gimmick but a method; not an impulsive action but the motive for sustained development; not wishful imagination but down-to-earth progress. With further facilitation of One Belt and Road Initiative, more alliances and cooperation are emerging; more partnership and interaction will become a normal. Integrated development and win-win cooperation is the trend and also the internal momentum to facilitate industrial development!
Late autumn and cold winter will be filled with extensive resource integration and platform-based cooperation, bringing us a new, bloomy, prosperous landscape. Let us make our concerted effort!